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The Organic Center Plans to Move Organic Rapidly Forward
September 15, 2006

Foster, R.I. - The Organic Center named Anthony Zolezzi board chairman and Dr. Alan Greene, M.D., board chairman-elect at its annual meeting in August.

As an organic advocate, Zolezzi specializes in marketing big ideas and concepts within socially responsible companies. His work has resulted in more than 25 entrepreneurial product developments designed to add value to human nutrition while encouraging sustainable agricultural practices. He has worked with organizations ranging from start-ups to Fortune 500 companies including Nestle, Paramount Pictures, Horizon Organic Dairy, Cascadian Farms, Wild Oats Markets, and Bumble Bee Seafood. Zolezzi is author of three books including, "Chemical Free Kids" (Kensington 2003).

Zolezzi accepted the position in part to champion the Center's latest education and consumer awareness campaign, Mission Organic 2010. The campaign will take the science behind the benefits of organic foods and communicate it, in a consumer friendly way, to mainstream America. The goal of Mission Organic 2010 is to help consumers understand the benefits of an organic diet, thereby increasing organic food consumption to 10 percent of the U.S. food supply by the year 2010.

"The more organic land we have, the better it is for all people and the planet," says Zolezzi. "Through this campaign we want to show that organic can benefit everyone. It's time to expand organic to the masses and Mission Organic 2010 will help us get there."

New board chairman-elect, Greene is a noted author, pediatrician and one of the foremost authorities on the critical role nutrition plays in childhood development. He is an assistant clinical professor, at Lucile Packard Children's Hospital at Stanford University School of Medicine. Greene has written numerous books and helped tens of millions of families on his pioneer website, DrGreene.com. He teaches parents how to reduce their children's risk of developing cancer, premature birth and neurological diseases.

Greene will actively work alongside Zolezzi in leading the Mission Organic 2010 campaign and will also serve as a media spokesperson. He is considered one of the top authorities on children's nutrition and has been interviewed by major media outlets including NBC's "Today" show, National Public Radio (NPR), CNN, The Wall Street Journal, Parents magazine and other major publications.

The Organic Center launched Mission Organic 2010 (www.MO2010.com ) in June and is encouraging consumers to join the mission by signing up and committing to make at least 10 percent of their food purchases organic through the year 2010 in order to reach the goal. Licensing the Mission Organic 2010 logo on products and in-store displays can also involve companies, retailers and restaurants.

The Organic Center is a 501 (c) (3) organization founded in 2002 to present and provide peer-reviewed scientific evidence on how organic products benefit human and

 For More Information Contact:

Lisa Proctor
Vice President Communications
The Organic Center
(651) 433-4904
lproctor@organic-center.org