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Organic Center Announces Consumer Education Program
September 16, 2005

Foster, RI (September 16, 2005) - The Organic Center today formally announced today its Consumer Education program. This program is designed to help consumers understand the science behind the organic benefit. In this program, organic product companies have the opportunity to license the Center's logo for their packaging. While the message varies depending on space, the logo is generally accompanied by a short description of the Center, Web site address or branded email. The Center's Web site provides a wealth of information about the scientifically-proven health benefits of organic food and agricultural system.

Pet Promise, Traditional Medicinals, and New Chapter are the three pioneering companies to launch this program. To date, over 1 million packages have been released under the program into the marketplace. This program has several benefits: 1) participating companies have a low cost way to create added value in their products by providing quality science-based educational information to their customers; 2) studies show that an educated consumer is a loyal customer resulting in high brand awareness; and 3) new consumers have an opportunity to learn about the science that is proving the organic benefit.

Discussions are underway with numerous other companies to join this program. The Organic Center has a goal of having 50 million impressions in the marketplace by the end of 2006.

Companies interested in participating should contact R. Mark Davis, CEO at rmdavis@organic-center.org or by calling 401-647-1502.

About The Organic Center
The Organic Center is a 501(c)(3) nonprofit organization founded in 2002. The Center's mission is to generate credible, peer-reviewed scientific information and communicate the verifiable benefits of organic farming and products to society. By doing so, it promotes the conversion of more farmland to organic methods, finds ways to improve public health and works to restore our natural world by promoting greater awareness for organic products.

New Chapter, Inc. Is a small company owned by families and friends, based in Brattleboro, Vermont and on an organic estate near the Children's Rain Forest of Costa Rica. Since 1982, its mission, and passionate commitment, has been producing the finest probiotic nutrients and herbal formulations in the world. Its purpose is to create the finest products that are truly natural, made of 100% real food and herbs. They have never made products with chemical isolates or solvents, and have no plans to do so. The company cultures all its vitamins and minerals, and always will. They are not synthetic-they are food. They are committed to supporting and protecting the environment, and its Costa Rican farm is a world model for organic sustainable farming in the rain forest. www.newchapter.info

Traditional Medicinals. Inc. Traditional Medicinals is a socially responsible and environmentally conscious company, providing the highest quality botanical products with a balance of responsible business practices as its guide. The company strives to create a positive, healthy and supportive working environment. Employees are encouraged to participate in community services and the company actively donates time, products and profits to charitable, environmental, and educational non-profit organizations. The company has made a continuous commitment to communicate its product philosophy, core values, mission and vision internally to our corporate culture and externally to our community, vendors, consumers, trade customers and the natural products industry. www.traditionalmedicinals.com

Pet Promise, Inc. Pet Promise started with the promise to help preserve family farms, change how farm animals are raised and how companion animals are fed. They only buy source-verified, natural ingredients from ranchers who guarantee meat and poultry that's free of added hormones and antibiotics. The product's meat and poultry is not blended with ingredients that do not meet stringent standards of purity. Pet Promise products contain no animal by-products, added growth hormones, antibiotic-fed protein, rendered meats or fats, brain spinal tissue, artificial colors, flavors or preservatives. The Promise of Purity is a full-circle promise. That by feeding your dog or cat Pet Promise products, you'll help those family farmers who engage in sustainable and eco-friendly techniques to stay in business and to continue to provide your pet with the benefits of their practices. You'll also be helping to keep the planet healthy for all those who inhabit it and to fulfill the promise you made to care for, protect, and feed your pet as a cherished member of your family. www.petpromiseinc.com

 For More Information Contact:

Charles Benbrook, Chief Scientist, Organic Center
(541) 828-7918
cbenbrook@organic-center.org

or

Lisa Proctor
Vice President Communications
The Organic Center
(651) 433-4904
lproctor@organic-center.org