News & Media :: Press Releases

Join the Mission: Eat 10 percent Organic by 2010
July 13, 2006

Foster, R.I. - Most of us know the benefits of going organic. To "go organic" means better health for you and your family, the humane treatment of animals and the restoring and preserving of our Earth. But how much of an impact can you personally make by purchasing organic food?

"Every time you make an organic food purchase, your personal impact is huge," says R. Mark Davis, CEO of The Organic Center. "We are learning more and more about the benefits of eating organic through our research and the information is overwhelming."

Currently organic food consumption is at about 2 percent of total sales. Davis says if Americans can increase that percentage to 10 by the year 2010, the increase in organic market share will markedly improve the health of millions of people, especially infants, children and the elderly.

"If individuals consumed just 10 percent organic it would have a huge health impact," says R. Mark Davis, CEO of The Organic Center. "It would lower the incidences of ADD, ADHD and autism in our children and eliminate up to 2.5 million pounds of antibiotic use on livestock farms, just to name a few of the benefits."

In order to issue the challenge of 10 percent organic by 2010, The Organic Center launched a campaign called Mission Organic 2010. The campaign will educate Americans on the overwhelming benefits of eating organic and how they can make a difference by just making 10 percent of their food purchases organic.

"All you have to do is purchase one organic food item out of every 10 food items you put into your shopping basket," says Davis. "Or for every 10 meals you eat, make sure one is organic, and you will be part of making Mission Organic 2010 a reality."

To join Mission Organic 2010, go to http://www.MO2010.org where you will learn the latest about the benefits and research on organic food and how to live an organic lifestyle.

The Organic Center is a 501 (c) (3) organization founded in 2002 to present and provide peer-reviewed scientific evidence on how organic products benefit human and environmental health. The Organic Center's research and educational efforts are funded through individuals, foundations, businesses and government programs. For information about The Organic Center, its current programs and scientific reports log on to www.organic-center.org.

 For More Information Contact:

Lisa Proctor
Vice President Communications
The Organic Center
(651) 433-4904
lproctor@organic-center.org