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  • Did You Know?
    Three new studies confirm that exposures to common insecticides during pregnancy can cut a child’s IQ 4% to 7%  by age 9.
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Board of Trustees

Laura Batcha

The Organic Trade Association, CEO/Executive Director

Laura Batcha is the current CEO/Executive Director of the Organic Trade Association (OTA). Originally joining the staff of OTA in 2008, she has served in multiple capacities. Hired as Marketing and Public Relations Director, she subsequently became Chief of Policy and External Relations, and later, OTA’s Executive Vice President and Interim Co-Executive Director.  A seasoned organic professional, Laura has been directly involved in organic production and handling for over 20 years, and has  more than 10 years of hands-on experience in the private sector of the organic industry. She currently serves as the Chair of OTA’s Political Action Committee. She also has been appointed by the Secretary of Agriculture to serve as a representative of the organic industry on two separate Federal Advisory Committees. The first, AC21, advises USDA on issues related to coexistence of biotechnology and organic and identity-preserved agriculture. The second, APAC, is the agricultural policy advisory committee dedicated to international trade. As CEO/Executive Director of OTA, she also serves on the Board of Trustees for The Organic Center, an independent non-profit research and education organization operating under the administrative auspices of the Organic Trade Association.

Asa Bradman

University of California, Berkeley, Associate Director for Exposure Assessment

Dr. Asa Bradman holds the Scientist Seat on the Organic Center Board of Trustees, keeping the center connected with the academic community and current scientific investigations affecting the organic community.  He is an environmental health scientist and expert in exposure assessment and epidemiology focusing on occupational and environmental exposures to pregnant women and children. He co-founded the UC Berkeley Center for Environmental Research and Children’s Health (CERCH) and helps direct exposure and health studies as part of the CHAMACOS partnership in the Salinas Valley, California.  His research focuses on  pesticides, flame retardants, metals, emerging pollutants, VOCs,  and other contaminants. Dr. Bradman also leads an initiative to improve environmental health in California childcare facilities and was a recipient of the IPM Innovators award from the California Department of Pesticide Regulation.  He participates in extensive community outreach and education and interfaces with other scientists, state and federal agencies, policy makers, and industry. He participates on several advisory bodies and was appointed by Governor Schwarzennegger, and reappointed by Governor Brown, to serve on the  California Biomonitoring Scientific Guidance Panel.

Bob Kaake

General Mills, Organic & Natural Technical Director

Bob Kaake is the Organic & Natural Technical Director at General Mills where he leads a passionate team of product development and quality professionals to ideate, develop, and bring innovations to market that drive Annie’s and General Mills’ long-standing mission to create great-tasting foods that are better for people and the planet. Bob firmly believes meaningful partnerships across all levels of the organic supply chain are the key to a successful food company. Bob has over 25 years of experience in the food industry in product development and quality.  He is a Certified Food Scientist and has a B.S. in Food Science from Purdue University.  He lives in San Francisco, which is a perfect place for his science brain and foodie spirit to coexist.

Todd Linsky

Linsky Consulting, Owner

Todd Linsky, a veteran of over 28 years in the organic produce industry, started his career as a produce manager in a small natural foods store.  He moved as a retailer to a pioneering Southern California multi-chain store in charge of all their produce departments. Todd continued to hone his skills.  Working nights on the Los Angeles produce market as an organic buyer at S&S Produce, he started the next phase of his journey moving him eventually to its sister company, Ocean Organic, the first grower/shipper in the industry.  In 1989 Todd was asked to represent one of those growers, and the Cal Organic sales company started.  What began as a few hundred acres grew to almost forty thousand by 2014.  Todd was elevated to the position of Vice President of Organic Sales under the ownership change to Grimmway Farms. In the spring of 2015 Todd left to fulfill his dream of starting his own company, Todd Linsky Consulting (TLC), to more effectively serve the comprehensive needs of businesses worldwide. His company’s goal is to help build brands and increase supplies while maintaining the integrity of the natural products industry.

Jessica Lundberg

Lundberg Family Farms, Vice President of People, Planet and Process

Jessica Lundberg is Vice President of People, Planet and Process as well as a member of the Board of Directors of Lundberg Family Farms, the United State’s leading producer of organic rice and rice products. A member of the Lundberg family’s third generation, she oversees the quality, human resources, safety and environmental initiatives at the company as well as the seed nursery, overseeing the maintenance, purity and development of proprietary rice varieties such as Wehani®, Black Japonica and California Arborio.

Melody Meyer

Source Organic,

Melody discovered her passion for the organic food industry in 1976 when she began working at a Natural Foods Coop in Iowa.  Years in the industry have given her extensive knowledge in international trade, organic marketing, policy and regulations. Melody was most recently Vice President of Corporate Social Responsibility, Policy and Industry Relations at UNFI and served as the founding Executive Director for the UNFI Foundation. Melody served on the Board of Directors for the Organic Trade Association for 9 years, and is currently consulting at www.sourceorganic.com and providing thought leadership on her blog www.organicmattersblog.com

Logan Peterman

Organic Valley, Director of Agricultural Research & Analytics

At Organic Valley, Peterman applies his expertise leveraging fresh insights to inform strategy and operational tactics for the farmer-owned cooperative that is Organic Valley—2,000 family farms strong across the country, and its increasingly international supply chain. With development efforts spanning from product nutrition and identifying biological drivers, to on-farm management and conservation, the scope of his work can involve nearly any part of the modern organic food system.  His primary goal, is to validate member intuition regarding organic benefits, nutrition, and resilience, using the research expertise of peer-reviewed academics and private research institutions.   Improving nutrition, reducing externalities, and ensuring integrity of organic foods into the future.

Mark Squire

Good Earth Natural Foods, Co-owner and manager

Mark Squire is co-owner and manager of Good Earth Natural Foods. His career began in the 1960s after reading J.I. Rodale and Sir Albert Howard, which instilled in him a deep conviction of the need to move agriculture from pesticide dependence and the foundation of our diets to natural system approaches. This led him to Good Earth Natural Foods where he has worked for the past 48 years. During that time, he spent three years out of retail to transition a family farm in North Carolina to organic production.

Marcy Zaroff

, ECOlifestyle visionary

Marci Zaroff is an internationally recognized ECOlifestyle visionary, authority, innovator and educator and has been instrumental in driving authenticity, environmental leadership & social justice worldwide for nearly three decades.
With a degree from the Haas Business School, University of California, Berkeley, Marci co-founded a thriving health & environmental educational center in 1990 with an organic café, AVEDA concept salon and national magazine — now known as “The Institute for Integrative Nutrition,” the largest professional “health coach” certification program in the world.