Campaign Launches, Retail Rollouts, and Impact in Action

Stay up to date on milestones from the Seal Makes It Simple campaign—from new content drops and advertising launches to field reports and scientific insights.

Recent Highlights: 

  • May 2024 – USDA awards OTA and TOC $2.2M in OMDG funds for national consumer campaign. 

  • Summer 2025 – National digital ad campaign launches with video, audio, and in-store content. 

  • Fall 2025 – Retail promotions begin in organic coldspot regions focused on grains, dairy, and fiber. 

Check back for new creative, campaign performance metrics, and downloadable resources. 

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