Are you a researcher or involved in this project? Share your updates, videos, content, or links by emailing  emiller@organic-center.org to receive a special link for uploading your resources.

Outreach resources developed by the team

Resources from other organizations

Publications from the research team

  • Decoding Organic Purchase Decision: Exploring Generational Disparities in Awareness and the Organic Halo Effects. Under review in the Journal of the Agricultural and Applied Economics Association.
  • Han, J., Durand-Morat, A., and Nayga, R. Are Preferences for Organic Food Shifting? The Case of Organic Rice. Revise and resubmit to Q Open, June 2025.
  • Han, J., Durand-Morat, A., and Caroline, E. U.S. Rice Farmers’ Perspectives and Opinions Toward Organic Farming. Resubmitted to Choices.